RoHS CompliantAll Small Tree cards, switches and storage products are RoHS compliant!

Brand New Media Selects Shared Storage Solution from Small Tree

March 17, 2014 by Steve Modica

Multi-Office International Digital Media Company
Accelerates Workflow with Plug and Play Implementation


Singapore, March 17, 2014 Ideal Systems, an industry leading, multi-national systems integrator providing innovative solutions to broadcasting, telecoms and enterprise companies, recently integrated technology from Small Tree at Brand New Media’s broadcast facility in Singapore. Brand New Media (BNM) is a global digital media company that required a robust shared storage solution to accelerate its workflow without disruption to their infrastructure and manpower.

“We came across Small Tree at the NAB conference (last year) and were really impressed by the company and their high performance networking and shared storage products,” said Fintan Mc Kiernan, CEO at Ideal Systems Singapore. “They have a great blend of hardware and software skills that allow them to create unprecedented bandwidth to their storage devices. This is going to be vital for our customers in Asia, such as Brand New Media, as they start to build out their capacity for 4K Ultra HD production work flows.”

Working with many of the world’s biggest brands and broadcasters including Seven Media Group, Prime Media Group, TVNZ, StarHub, the Health Promotion Board of Singapore and NTUC Fairprice, BNM provides turnkey solutions via the creation and distribution of new content via their transmedia channels  television and all connected devices. Before installing a Small Tree TitaniumZ-16 with 128TB to accommodate the company’s continued growth, BNM relied on a series of portable hard drives and a 32TB server to meet its storage needs.

“Due to the nature of our business, BNM is constantly looking for  solutions that are cutting-edge yet cost-effective to expand our server space and Small Tree’s TitaniumZ storage systems offer just the performance we need,” stated Colin Ng, Broadcast Manager at Brand New Media. “We look forward to the upkeep of our infrastructure and automating our data and server management to an unparalleled degree.”

Capable of supporting numerous multimedia content creation workstations with a highly flexible mix of gigabit Ethernet and 10 gigabit Ethernet configuration options featuring storage capacities (raw) from 10TB to 576TB (Terabyte), TitaniumZ is designed and tested to provide maximum performance for real-time video-editing workflows. BNM has its eight workstations – Mac and Windows – at its Singapore location, seamlessly running a variety of multimedia software applications, including Apple Final Cut

Pro 7, Adobe After Effects and Adobe Photoshop. The shared storage system works flawlessly with the entire Adobe Creative Suite in addition to Apple Final Cut Pro X, Avid Media Composer and Autodesk Smoke, offering creative facilities optimal flexibility.

Available in a variety of drive configurations, from 5 to 144 supporting 16 to 144 concurrent ProRes 422 streams, with multiple network scalability options, and extremely easy to install, Small Tree’s TitaniumZ line of shared storage solutions can meet the demands of any facility, large or small.

“The Small Tree system was simply ‘plug and play’,” said Colin Ng. “It happens to be one of the easiest pieces of hardware we have in our facility.”

For more information about Small Tree and its growing line of shared storage and networking products, visit Follow Small Tree on Facebook at or on Twitter @SmallTreeComm.

About Brand New Media

Brand New Media (BNM) is a global digital media company with offices and dedicated studios operating across Australia, Singapore, US and Europe. Brand New Media owns, creates and operates digital channels allowing leading brands to become broadcasters. Brand New Media’s ChannelPLAY platform delivers content and channels to all devices, anywhere and anytime, delivering an innovative and integrated marketing solution to brands. For more information, visit

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.